Why Interviewing Real Estate Agents Matters – Insights from Jim Wicklund, Las Vegas Realtor

When it comes to selling your home, choosing the right real estate agent is crucial. While it might be tempting to hire a friend or family member who’s in the business, or to go with the agent who has the most listings, these options aren’t always the best for your specific needs. Here’s why it’s important to interview real estate agents before making your decision.

Not All Agents Are Created Equal

Just because someone is a licensed real estate agent doesn’t mean they’re the right fit for you. Selling a home is a significant financial transaction, and you want an agent who’s experienced, professional, and dedicated to your success. Interviewing potential agents allows you to gauge their expertise, approach, and whether they truly understand your goals.

The Pitfalls of Hiring Friends or Family

While hiring a friend or family member might seem like a good idea, it can complicate your transaction. Real estate negotiations can be tough, and emotions often run high. You need an agent who can be objective and provide honest, professional advice—even when it’s difficult to hear. With friends or family, there’s a risk that personal relationships might cloud judgment, leading to less-than-ideal outcomes.

The Myth of the Agent with the Most Listings

It’s easy to assume that the agent with the most listings is the best choice, but that’s not always true. Agents with too many listings may struggle to give your property the attention it deserves. Selling a home requires time, effort, and a proactive approach, and if your agent is stretched too thin, your listing might not get the aggressive marketing and attention it needs to sell quickly and for the best price.

Where Is Your Agent’s Budget Going?

When interviewing agents, it’s important to ask how they allocate their budget. Some agents spend a large portion of their resources on self-promotion, leaving little for actual marketing and preparation of your home. A great agent will invest in getting your house ready for the market, from staging and photography to targeted advertising. Make sure your agent’s budget is working for you, not just for them.

Communication Is Key

One of the biggest complaints sellers have is that their agent is hard to reach. In today’s fast-paced market, an agent who answers their phone and communicates effectively can make or break a deal. Some agents prefer to text, but when it comes to negotiating, this can be a poor substitute for a real conversation. A great agent is always ready to pick up the phone, answer questions, and negotiate fiercely on your behalf.

Hands-On and Ready to Work

A great agent doesn’t just list your home and wait for offers to roll in—they’re hands-on throughout the entire process. This means checking on the property after showings, ensuring the house is clean and secure, and even taking care of small details like making sure the toilet seats are down and the landscape is tidy. They’re committed to presenting your home in the best light and will go the extra mile to ensure everything is perfect.

A Plan for Success

Before you list your home, a great agent will sit down with you and create a detailed plan. This plan should serve as a roadmap, outlining everything from the pricing strategy to the marketing plan, to how offers will be handled. This not only gives you confidence but also ensures that everyone is on the same page throughout the process.

Conclusion

Choosing the right real estate agent is one of the most important decisions you’ll make when selling your home. Don’t settle for the first agent you meet or feel obligated to hire a friend or family member. Take the time to interview multiple agents, ask tough questions, and find someone who’s not just experienced but also committed to giving your listing the time, attention, and expertise it deserves. Your home is likely your biggest investment—make sure it’s in the best hands possible.